November 18, 2010

What do people buy online?

Update: This infographic is mis-labeled; it actually shows the split between e-commerce and direct mail catalogs, not e-commerce and in store. Explanation here.

Infographic by Permuto, visualizing data from the U.S. Census Bureau.

This goes back to a point I made in defending digital advertising that the online retail world may look small if you’re focused on consumer packaged goods, but that’s not a problem with online retail; it’s a problem with your vision.

(via The Ideasaurus)

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