Comments on: You don't deserve to use web 2.0, and that's okay http://www.joshklein.net/web-20 Josh Klein's ruminations & strategies where technology & communication intersect. Sat, 24 Jul 2010 23:25:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: joshklein http://www.joshklein.net/web-20/comment-page-1#comment-548 joshklein Tue, 07 Apr 2009 19:30:52 +0000 http://www.joshklein.net/?p=575#comment-548 True. Maybe for-profit isn't the right model for truly local news. But I do want the best and brightest journalists uncovering high level government corruption, not the blogosphere! True. Maybe for-profit isn't the right model for truly local news. But I do want the best and brightest journalists uncovering high level government corruption, not the blogosphere!

]]> By: joshklein http://www.joshklein.net/web-20/comment-page-1#comment-550 joshklein Tue, 07 Apr 2009 19:29:00 +0000 http://www.joshklein.net/?p=575#comment-550 I probably need to shut up about those specific brands because I have conflicts of interest... but in general, I think we could all benefit from being more careful about using blanket marketing truisms like every brand is the same. Some things really ARE commodities, and somebody has to sell them and make money. But margins will be low, and not everything is worth talking about.<br><br>Great points, and I hadn't looked into Alan Wolk before - thanks for mentioning him. I probably need to shut up about those specific brands because I have conflicts of interest… but in general, I think we could all benefit from being more careful about using blanket marketing truisms like every brand is the same. Some things really ARE commodities, and somebody has to sell them and make money. But margins will be low, and not everything is worth talking about.

Great points, and I hadn't looked into Alan Wolk before – thanks for mentioning him.

]]> By: joshklein http://www.joshklein.net/web-20/comment-page-1#comment-279 joshklein Tue, 07 Apr 2009 15:30:52 +0000 http://www.joshklein.net/?p=575#comment-279 True. Maybe for-profit isn't the right model for truly local news. But I do want the best and brightest journalists uncovering high level government corruption, not the blogosphere! True. Maybe for-profit isn't the right model for truly local news. But I do want the best and brightest journalists uncovering high level government corruption, not the blogosphere!

]]> By: joshklein http://www.joshklein.net/web-20/comment-page-1#comment-277 joshklein Tue, 07 Apr 2009 15:29:00 +0000 http://www.joshklein.net/?p=575#comment-277 I probably need to shut up about those specific brands because I have conflicts of interest... but in general, I think we could all benefit from being more careful about using blanket marketing truisms like every brand is the same. Some things really ARE commodities, and somebody has to sell them and make money. But margins will be low, and not everything is worth talking about.<br><br>Great points, and I hadn't looked into Alan Wolk before - thanks for mentioning him. I probably need to shut up about those specific brands because I have conflicts of interest… but in general, I think we could all benefit from being more careful about using blanket marketing truisms like every brand is the same. Some things really ARE commodities, and somebody has to sell them and make money. But margins will be low, and not everything is worth talking about.

Great points, and I hadn't looked into Alan Wolk before – thanks for mentioning him.

]]> By: adchick http://www.joshklein.net/web-20/comment-page-1#comment-547 adchick Thu, 02 Apr 2009 08:45:54 +0000 http://www.joshklein.net/?p=575#comment-547 "You can only be a part of the conversation if you have something worthwhile to say." That really says it all. And your comment about investigative journalism...here in Hooterville, the local newspaper couldn't be THAT bold lest they make fellow Country Club Member angry!! “You can only be a part of the conversation if you have something worthwhile to say.” That really says it all. And your comment about investigative journalism…here in Hooterville, the local newspaper couldn't be THAT bold lest they make fellow Country Club Member angry!!

]]> By: adchick http://www.joshklein.net/web-20/comment-page-1#comment-278 adchick Thu, 02 Apr 2009 04:45:54 +0000 http://www.joshklein.net/?p=575#comment-278 "You can only be a part of the conversation if you have something worthwhile to say." That really says it all. And your comment about investigative journalism...here in Hooterville, the local newspaper couldn't be THAT bold lest they make fellow Country Club Member angry!! “You can only be a part of the conversation if you have something worthwhile to say.” That really says it all. And your comment about investigative journalism…here in Hooterville, the local newspaper couldn't be THAT bold lest they make fellow Country Club Member angry!!

]]> By: Matt Daniels http://www.joshklein.net/web-20/comment-page-1#comment-549 Matt Daniels Mon, 16 Mar 2009 22:02:17 +0000 http://www.joshklein.net/?p=575#comment-549 Interesting discussion Josh.<br><br>I've often questioned brands that should be engaging in this strategy. "Be a part of the conversation if you have something worthwhile to say" really speaks to Godin's Permission Marketing --companies shouldn't be grasping for their customer's attention unless its completely relevant and targeted.<br><br>And this even speaks more to Alan Wolk's evaluation of popular/cool brands (i.e., Apple, Nike, and MTV). These are brands everyone wants to talk to. But what about Crest toothpaste and Tide detergent? Should conversations exist with these brands? Interesting discussion Josh.

I've often questioned brands that should be engaging in this strategy. “Be a part of the conversation if you have something worthwhile to say” really speaks to Godin's Permission Marketing –companies shouldn't be grasping for their customer's attention unless its completely relevant and targeted.

And this even speaks more to Alan Wolk's evaluation of popular/cool brands (i.e., Apple, Nike, and MTV). These are brands everyone wants to talk to. But what about Crest toothpaste and Tide detergent? Should conversations exist with these brands?

]]> By: Matt Daniels http://www.joshklein.net/web-20/comment-page-1#comment-276 Matt Daniels Mon, 16 Mar 2009 18:02:17 +0000 http://www.joshklein.net/?p=575#comment-276 Interesting discussion Josh.<br><br>I've often questioned brands that should be engaging in this strategy. "Be a part of the conversation if you have something worthwhile to say" really speaks to Godin's Permission Marketing --companies shouldn't be grasping for their customer's attention unless its completely relevant and targeted.<br><br>And this even speaks more to Alan Wolk's evaluation of popular/cool brands (i.e., Apple, Nike, and MTV). These are brands everyone wants to talk to. But what about Crest toothpaste and Tide detergent? Should conversations exist with these brands? Interesting discussion Josh.

I've often questioned brands that should be engaging in this strategy. “Be a part of the conversation if you have something worthwhile to say” really speaks to Godin's Permission Marketing –companies shouldn't be grasping for their customer's attention unless its completely relevant and targeted.

And this even speaks more to Alan Wolk's evaluation of popular/cool brands (i.e., Apple, Nike, and MTV). These are brands everyone wants to talk to. But what about Crest toothpaste and Tide detergent? Should conversations exist with these brands?

]]> By: joshklein http://www.joshklein.net/web-20/comment-page-1#comment-552 joshklein Sat, 14 Mar 2009 01:51:29 +0000 http://www.joshklein.net/?p=575#comment-552 It's not just clients, it's the gurus too! I wish there was a little more honestly about the virtues and drawbacks.<br><br>And no, you wouldn't want to be in front of Brandon Jacobs. Sorry for the American-centric reference. :) It's not just clients, it's the gurus too! I wish there was a little more honestly about the virtues and drawbacks.

And no, you wouldn't want to be in front of Brandon Jacobs. Sorry for the American-centric reference. :)

]]> By: joshklein http://www.joshklein.net/web-20/comment-page-1#comment-275 joshklein Fri, 13 Mar 2009 21:51:29 +0000 http://www.joshklein.net/?p=575#comment-275 It's not just clients, it's the gurus too! I wish there was a little more honestly about the virtues and drawbacks.<br><br>And no, you wouldn't want to be in front of Brandon Jacobs. Sorry for the American-centric reference. :) It's not just clients, it's the gurus too! I wish there was a little more honestly about the virtues and drawbacks.

And no, you wouldn't want to be in front of Brandon Jacobs. Sorry for the American-centric reference. :)

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