August 19, 2010

Walmart measures traffic with… satellites?

NOTE: This post is old, and is probably on different subject matter than my current writing. It is possible the information is outdated or my opinions have changed. -- Josh Klein, May 28, 2012

Here’s a fun one. CNBC is reporting on Wall Street firm UBS getting the jump on Walmart’s earnings reports by measuring car traffic with satellite images.

Apparently, the UBS group using the parking lot satellite images is more accurate at predicting earnings than the group using their traditional methods.

I could try to come up with something to say about how analytics previously reserved for industrial systems and websites are moving to the “real world”, but it’s easier to just say: Awwwweeeeesome.

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