Comments on: Fine, I'll talk about Twitter strategy

By: joshklein

joshklein — Thu, 16 Apr 2009 20:21:19 +0000

And there you have it. Thanks Julia!

By: juliaroy

juliaroy — Thu, 16 Apr 2009 20:16:32 +0000

We did organize a Ford Fiesta “Tweetup” during the NY Autoshow to show off the Ford Fiesta cars and get some of the chosen agents together to mingle and party. It was definitely not a “flash-in-the-pan attention grabber” as the Fiesta Movement campaign will be running for the next 6 months. However, when you offer people on Twitter an opportunity to meet in real life with free booze and good Tweeting company, they tend not to pass it up :)

By: joshklein

joshklein — Thu, 16 Apr 2009 16:21:19 +0000

And there you have it. Thanks Julia!

By: juliaroy

juliaroy — Thu, 16 Apr 2009 16:16:32 +0000

By: joshklein

joshklein — Wed, 15 Apr 2009 21:12:02 +0000

I don't know about the “successfully” part, since I haven't been involved in any, but I do know of something recently put together for Ford Fiesta. I heard about it through @juliaroy (who works at Undercurrent, an agency that does this sort of thing): @fordfiesta drove people to a Facebook invite for a “tweet up” where I assume some shmoozing and consuming of booze occurred. Maybe I can lure Julia to come answer this question for you…

By: Andy Webb

Andy Webb — Wed, 15 Apr 2009 19:53:03 +0000

Josh, do you have a good example of a brand that successfully did a flash-in-the-pan attention grabber on Twitter?

By: joshklein

joshklein — Wed, 15 Apr 2009 17:12:02 +0000

By: Andy Webb

Andy Webb — Wed, 15 Apr 2009 15:53:03 +0000

Josh, do you have a good example of a brand that successfully did a flash-in-the-pan attention grabber on Twitter?

By: adchick

adchick — Thu, 09 Apr 2009 17:16:02 +0000

Yes, I saw that. I guess I've ruffled Nancy's feathers! There are a lot of ad chicks out there, so she'll be a busy one tracking us all down. Business must be slow. Good Grief.

By: adchick

adchick — Thu, 09 Apr 2009 13:16:02 +0000

Yes, I saw that. I guess I've ruffled Nancy's feathers! There are a lot of ad chicks out there, so she'll be a busy one tracking us all down. Business must be slow. Good Grief.