Comments on: This whole internet thing could get big someday

By: staffpower

staffpower — Wed, 09 Dec 2009 18:54:00 +0000

It gives more informative message for me. The companies how sell their product via media. Thanks for sharing it.
staffing power

By: staffpower

staffpower — Wed, 09 Dec 2009 13:54:00 +0000

It gives more informative message for me. The companies how sell their product via media. Thanks for sharing it.

By: Swing Trading

Swing Trading — Sun, 22 Nov 2009 16:10:07 +0000

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By: Swing Trading

Swing Trading — Sun, 22 Nov 2009 11:10:07 +0000

Insightful read. I have just bookmarked this at stumbleupon. Hope others find it as interesting as I did.

By: Matt Daniels

Matt Daniels — Fri, 17 Apr 2009 06:58:50 +0000

Wow--never heard/knew of babycenter.com

I think this is a growing trend--beyond just having a "direct to consumer" channel.

A few companies are pushing platforms that integrate with their consumer's lifestyle rather than creating a pithy micro-site. It's the realization that people do not revolve around brands (i.e., driving to jnj.com), but rather, brands should revolve around the paths and lifestyles of people (via Mike Arauz).

And I'm incredibly surprised that a big CPG like Johnson & Johnson gets this.

By: Matt Daniels

Matt Daniels — Fri, 17 Apr 2009 02:58:50 +0000

By: joshklein

joshklein — Wed, 15 Apr 2009 22:22:10 +0000

Thanks David!

By: joshklein

joshklein — Wed, 15 Apr 2009 22:15:01 +0000

I did see that; interesting article! Here is the link for anyone who missed it: http://www.newyorker.com/talk/financial/2009/04...

By: graphiker

graphiker — Wed, 15 Apr 2009 22:12:37 +0000

Well, you are in good company here. In this week'sNew Yorker', James Surowiecki writes that companies who keep investing in R&D and advertising emerge from recessions in stronger positions than ones that hunker down. He's got some interesting historical examples, like Kellogg's and Post cereals.

By: joshklein

joshklein — Wed, 15 Apr 2009 21:02:27 +0000

Thanks Marie! I had a great conversation earlier this week about how undifferentiated products can still succeed because of smart awareness building, but I remain unconvinced that it's an approach you'd want to take unless you had the marketing might of a Fortune 500 behind you and a product you simply HAD to sell. In the grand scheme of things, I see these businesses doing poorer in the new economy.

Those that deliver real differentiated value to their customers, as you say, are the ones that can utilize media to deliver smart marketing as just one more benefit of the product itself.