If you’re planning email CRM for the 2010 holiday season, take note; “Cyber Monday” isn’t the day people spend the most money online.
(As background, CRM stands for Customer Relationship Management. It’s also shorthand for the direct ad campaigns you send your database of these customers via email, newsletters, or snail mail.)
The comScore 2009 U.S. Digital Year in Review reported that last year:
The heaviest individual spending day of the year was Tuesday, December 15 with $913 million in spending, the first day on record to eclipse the $900 million spending threshold. Cyber Monday (Nov. 30, 2009) was the second heaviest spending day with $887 million, followed by December 1 with $886 million and December 16 with $874 million.
Time your campaign accordingly.