At some point I'll need to talk about StumbleUpon at length, but I agree that it is totally different than Digg — and there is a place there for marketers specifically because of how the site works and people behave. Thanks for bringing it up!

At some point I'll need to talk about StumbleUpon at length, but I agree that it is totally different than Digg — and there is a place there for marketers specifically because of how the site works and people behave. Thanks for bringing it up!

I won't deny that some people I know have had a lot of success on Digg (you sound like one of them!) — but I don't think that justifies a new user trying to build up a profile on the site for marketing purposes. The ROI just isn't there (and if you don't care about ROI, you're not marketing … so go ahead and enjoy the site)!

Really appreciate your insightful comment, thanks.

You have a very interesting view of Digg and I agree that at times, the types of things posted and promoted can be a little out in left field, confusing folks as to the benefit of what Digg could really bring.

As a person who uses Digg fairly frequently, I would have to say that some of my best connections, visitors, and customers have come from Digg. It's the value in your submission that can generate the right traffic. Sometimes a Digg can show up on Google's first page for the right keywords you target, driving traffic to your submission and ultimately to your site.

It also depends on the Mutual Friends you have created. There are many pockets of people who use Digg for the right reasons, once you connect with them, they become loyal followers and will begin to share your stuff through other methods as well, furthering the branding process.

One other key point is a person's profile. I can't tell you how many hits I get to the links in my profile, many who turn into the right prospect for my business.

I agree with several of your points, but for me, the Front Page is not the intent, it's finding those folks who use Digg for things other than that, people looking to build a true connection, sharing and responding to content that provides value.

I appreciate your post, there is a lot of merit in your comments.

Mike Witt

I won't deny that some people I know have had a lot of success on Digg (you sound like one of them!) — but I don't think that justifies a new user trying to build up a profile on the site for marketing purposes. The ROI just isn't there (and if you don't care about ROI, you're not marketing … so go ahead and enjoy the site!)!

Really appreciate your insightful comment, thanks.

You have a very interesting view of Digg and I agree that at times, the types of things posted and promoted can be a little out in left field, confusing folks as to the benefit of what Digg could really bring.

As a person who uses Digg fairly frequently, I would have to say that some of my best connections, visitors, and customers have come from Digg. It's the value in your submission that can generate the right traffic. Sometimes a Digg can show up on Google's first page for the right keywords you target, driving traffic to your submission and ultimately to your site.

It also depends on the Mutual Friends you have created. There are many pockets of people who use Digg for the right reasons, once you connect with them, they become loyal followers and will begin to share your stuff through other methods as well, furthering the branding process.

One other key point is a person's profile. I can't tell you how many hits I get to the links in my profile, many who turn into the right prospect for my business.

I agree with several of your points, but for me, the Front Page is not the intent, it's finding those folks who use Digg for things other than that, people looking to build a true connection, sharing and responding to content that provides value.

I appreciate your post, there is a lot of merit in your comments.

Mike Witt