… but not the little status box that asks, “what’s on your mind?” I’m talking about the status that defines a person’s relative position in society.
Facebook isn’t a place where people seek emotional closeness, a main complaint of Facebook detractors as they decry the uselessness of it all. No, Facebook is about status. It’s about looking good.
Remember this as you develop marketing programs that try to ride the viral wave of Facebook. People click the “like” button to signal something about themselves to their friend list, not about you.