eMarketer says, “Is it a waste of time to market on Twitter? No.”
They cite an Edison Research study that found “more than one-half of Twitter users followed a brand, compared with just 16% of other social network users.”
This looks to me like data run amuck. Who cares if they follow you if they ignore everything you say?
But in another post, Social Fans More Likely To Buy: ”More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same.”
That’s a little more convincing, but there’s still one huge question that still needs to be answered for me; what was the cost of acquiring these fans?
What other campaign did you not execute so you could run this one?
That isn’t data you’re going to see any businesses sharing, but I think it makes sense to have the question in your mind when you develop a strategy using social media.
Be skeptical, keep costs low, but try it out.