Please don’t call me a blogger.
In December, Forbes released a list of the billionaire bloggers. I’m not on it. Still, the article isn’t entirely bad. There are some insights into how these powerful individuals use blogs.
My beef is with the article’s title. “Billionaire blogger” is deceptive in a dangerous way. When it comes to blogging, there seems to be an epidemic of optimism in the popular media — and even more in the blogosphere — that is undeserved.
Yes, they are billionaires who blog, but they are not billionaire bloggers. Mark Cuban throws a nice jump shot, but he is not a billionaire basketball player. I bet he’s cooked before; is he a billionaire chef?
It’s intellectually dishonest to suggest that you could be a millionaire blogger, let alone billionaire blogger.
Unless they’re written strictly as a hobby, blogs are one component of something larger. For instance, some “bloggers” make money selling ads, but that really makes them publishers and ad salesman, not bloggers.
If you think of yourself as a blogger, you’re focusing on the wrong thing.
Create a strategy around how to leverage a blog, not just how to build it. You don’t have to execute tactically on every part of the strategy before you start blogging, but the plan should be in place (even if it changes later).
I’ve talked about why I blog before:
- To spread the idea that people should stop making crappy websites (blogs included).
- To learn and test my ideas.
- To create a media channel that stakes a claim in the attention goldrush.
- To gain the evidence and authority of walking the talk.
- To be a resume and legacy.
I get paid to help people make websites and use the web to grow their business, not to blog. Blogging is a part of the puzzle, but not the most important.
So please, don’t call me a blogger.