Every Friday, I share the most interesting things related to digital strategy I came across during the week:
- Optimizely: A/B Testing You’ll Actually Use – Anyone interested in conversion and web performance has tried to run A/B tests. The problem is, someone has to actually design and develop each experiment. Not anymore! Optimizely brings drag and drop functionality to A/B testing. Truly impressive.
- Facebook brand pages pay off – Adweek reports on a survey by DDB that finds Facebook brand pages have an actual impact on sales. I’m not sure there’s clear causation, but it’s an interesting study to review nonetheless.
- Printable UI Templates – An awesome resource from Ivana Jurčić for designing user interfaces for websites, mobile, and more. Until you’ve sketched out your concept in user-facing screens, you haven’t gotten very far. This is a mandatory step in development. Bookmark this page!
- Google on the Future of Display Advertising – Google makes some bold predictions on the future of display advertising. I think they’re right about most of these things. As bandwidth increases and technical sophistication meets great creative, display is going to hit a golden age.
- What the Fuck is my Social Media Strategy? – Mike Phillips provides us with a nice service that lets you easily generate a strategy for social media. Hit refresh until you find a strategy that works for you. The remarkable opacity of the ad-speak should make any digital advertiser blush.
- Google cars drive themselves through traffic – the New York Times reports on Google’s driverless cars. These are real. And awesome.