October 8, 2010

Friday Link Roundup 2010-10-08

NOTE: This post is old, and is probably on different subject matter than my current writing. It is possible the information is outdated or my opinions have changed. -- Josh Klein, May 28, 2012

Every Friday, I share the most interesting things related to digital strategy I came across during the week:

  • End of Dumb Tables – Avinash Kaushik explains the wonders of Google Analytics weighted sort. This new feature makes it much easier to understand (and do something about) the important parts of your website.
  • Strength in Length – Branding Strategy Insider writes about when long slogans beat short ones. These days, simplicity is in. But according to the author, “frankly, my dear, I don’t give a damn.”
  • Cursebird – The last thing the world needed was another service built on Twitter. However, this service turns Twitter into a game by tracking your curse words and leveling you up for increased profanity. Fun! According to the service, “Josh Klein swears like Jack Bauer.”
  • LinkedIn is for more than resumes – The New York Times writes about how businesses are using LinkedIn, the professional social networking site, to great effect. I’m a big supporter of using LinkedIn; this article does a good job of explaining why.
  • Display advertising will soon be in a golden age – So says Google, when they presented at Advertising Week. But these aren’t the banners you’re used to. These banners have the functionality of mini-websites.
  • Shopping, not advertising, on Youtube – Fashion retailer The French Connection launched a Youtube Store. Yes, you heard that right.
  • Psychology flashcards for web designers – When you’re mired in the tactics, these might be helpful to remind you to think like a user. I’m going to buy a set for brainstorming sessions.
  • The pants that stalked me on the web – A thrilling and chilling tale of web re-marketing by Michael Learmonth. Okay, it’s not all that exciting, but it’s an interesting discussion on privacy and targeted ads.
  • 7 Tips to Mastering Facebook Advertising – More like 7 introductory tips, but worth reading if you’re new to what social networking advertising is about.
  • Global retail: one store, or many stores? – A discussion of the issues facing global websites. I’ve had to deal with this for several clients, and this is a good introduction from the best ecommerce blog out there.
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