Some helpful stats to give you a sense of scale:
- Facebook is the web’s most visited website, reaching 34.8% of web users.
- Facebook has more than 500 million active users.
- About 70% of Facebook users are outside the United States
- People spend over 700 billion minutes per month on Facebook.
- Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook.
- More than 150 million people engage with Facebook on external websites every month.
- People view 690 billion pages on Facebook per month.
- There are more than 150 million active users currently accessing Facebook through their mobile devices.
Sources: Facebook Fact Sheet, DoubleClick Ad Planner