Comments on: The anatomy of an effective product sales page

By: Claude Camilleri

Claude Camilleri — Fri, 28 May 2010 22:34:23 +0000

Great Article Josh,
I am currently working on creating an amazing program, a program of solutions, in fact I am creating a sales page like no other, your information was very useful, thanks
Sincerely

Claude Camilleri
from the Sunny island of Malta

By: Peter Imai

Peter Imai — Thu, 22 Oct 2009 20:33:11 +0000

Solid article, Josh. So much time is spent on SEO tactics, it's refreshing to read and discuss on page conversion concepts. Thanks for the continually good stuff. I'll pass this along.

By: Peter Imai

Peter Imai — Thu, 22 Oct 2009 16:33:11 +0000

Solid article, Josh. So much time is spent on SEO tactics, it's refreshing to read and discuss on page conversion concepts. Thanks for the continually good stuff. I'll pass this along.

By: joshklein

joshklein — Fri, 17 Jul 2009 17:12:29 +0000

I think that value proposition and promise is in the title, “The Four Hour Work Week: Escape 9-5, Live Anywhere, and Join the New Rich”. As for the positioning, I think this book was written with broad appeal in mind, but Tim pushed that work downstream when he went out and marketed the book to his close network of blogging contacts in the productivity and surrounding fields.

I think a product sales page has a lot in common with a book's front cover; the job of the front cover is to get you to read the back, and the job of the back is to get you to read the flap or introduction, which is meant to get you to buy.

With the sales page, you don't necessarily have to walk a customer all the way through the sales funnel, just make them take that next step. If you can get a sale, great – if not, it doesn't necessarily mean the page missed the mark.

By: joshklein

joshklein — Fri, 17 Jul 2009 13:12:29 +0000

By: Matt Daniels

Matt Daniels — Fri, 17 Jul 2009 09:26:17 +0000

Interesting example of using adwords optimization for choosing a book title. Never thought of using it for something like that.

But what's lacking is a value proposition. Why should I buy this book? Also, some light positioning would be nice. Who's this book for? What's the book's promise?

By: Matt Daniels

Matt Daniels — Fri, 17 Jul 2009 05:26:17 +0000

Interesting example of using adwords optimization for choosing a book title. Never thought of using it for something like that.

But what's lacking is a value proposition. Why should I buy this book? Also, some light positioning would be nice. Who's this book for? What's the book's promise?

By: Simone

Simone — Thu, 16 Jul 2009 23:15:38 +0000

Thanks Josh.

By: joshklein

joshklein — Thu, 16 Jul 2009 19:54:24 +0000

Well Tim did win an award from WIRED magazine as the best self-promoter alive (or something like that). Tim is definitely pushy.

I could try to post more about testing – what would be interesting about it to you? I'll try to answer your questions in a post :)

By: joshklein

joshklein — Thu, 16 Jul 2009 19:51:42 +0000

Those hidden prices are a symptom of being a big company; the person whose job responsibility is to get you to sign up has zero interest in whether or not you stay a customer, nor the the person whose job responsibility is to keep you a customer care if more people sign up (in fact, less people signing up means less work).

No, this strategy doesn't work in the long term, because it pisses customers off. But it certainly works as far as that manager is concerned, the one whose job is to get you to sign up (and who cares if you stay).

But is that really marketing?