The Television Bureau of Canada ran a series of public service announcements promoting broccoli back in January.
Over the five weeks the “Miracle Food” campaign ran, fan-produced Facebook pages supporting broccoli gained as many as 20,000 members, broccoli sales went up at staggering 8% and Canadians added a total of 188,574 pounds of the vegetable to their shopping carts. (source: AgencySpy)
Watch the commercial below. I can’t argue with results, but before you go out and film a funny broccoli-style ad, remember to compare your market to the grocery store vegetable market. TV advertising can be awesome, but only when you use it right.